This may be the shortest article that I’ve ever written. Yet, if acted upon, it should deliver the largest amount of revenue to you. That’s because, new technology is on the horizon, and as many of us prepare to run an upgrade campaign to share this announcement with...
What do you believe is the biggest risk to this industry? Is it OTC? Is it the online channels like Lively? Is it Costco? A second wave of COVID? Well, the biggest risk is a patient believing that hearing AIDS are the solution to their hearing challenge. As soon as a...
Google Trends has been showing some very interesting data lately. During 2020, “Costco Hearing Aids” has remained as the number one search for hearing aid related searches, yet hot on the heels is “Lively.” Not too far behind sit options like Audicus and Zip Hearing....
2020 has been the weirdest year in recent history. First, we had Australian bushfires that killed over one billion animals and destroyed 72,000 square miles of land (the same size as the entire state of Washington). Then we had coronavirus that has ravaged world,...
I’m going to share how you can build better processes into your business to reduce the time between a patient’s first purchase and their second purchase (i.e., their upgrade) by making some very simple changes. Nothing I’m going to share is complicated. Nothing...
![Has the Demand for Hearing Care Decreased, Increased, or Plateaued Since The Peak of COVID-19? [What The Data Says]](https://633390.smushcdn.com/933332/wp-content/uploads/2020/07/Has-the-Demand-for-Hearing-Care-Decreased-Increased-or-Plateaued-Since-The-Peaks-of-COVID-19-What-The-Data-Says-.png?lossy=1&strip=1&webp=1)