In part 1 of this 2 part series you learned how to use content marketing to attract a continual stream of high quality enquiries. This second step is all about setting yourself up for long-term success. Let’s dive in… Step #2 – How to Maximize Your Database and...
It has NEVER been harder for a small private practice to win and keep patients. You have more competition than ever before And your prospective patients have better access to choice than ever before On top of this, the common marketing channels that may have...
Last week, I received an email from one of our ‘Inner Circle’ members that asked: “How do you stay focused with so many interruptions? This is something I really struggle with. Would love to see some tools you use to tackle different projects and how to utilize your...
As of writing this article on December 10th 2020, our members’ websites have had a total of over 529,000 visits this year. Each of our members runs a private practice of multiple sizes, spread throughout the US. Based on having access to this data, we see trends that...
When we heard that a major manufacturer was launching new technology in early September, we went to the drawing board to plan a sophisticated and methodical campaign that was aimed at maximizing every possible opportunity. We wanted to ensure that “no stone was left...
Describe your role with Orange & Gray in 25 words or less
Helping write, plan and publish content.
What do you love most about working with clients?
The variety! There are always new and interesting projects and angles to work on.
What has been your favourite moment so far working in the O&G team?
The support from the amazing team!
Tell us a random fact about you in a short sentence - keep it clean ;)
I use to live in Switzerland!
If you could travel anywhere in the world for free, where would you go?
The Maldives
AlexandraTechnical Account Manager
Describe your role with Orange & Gray in 25 words or less
I make sure that the websites are up to date, functioning well and looking good.
What do you love most about working with clients?
I love being a part of a team that helps our clients to further help more people with hearing loss, tinnitus etc live rich, fulfilling lives.
What has been your favourite moment so far working in the O&G team?
There is always a huge sense of achievement whenever we put a site live - we know at that point that the client is happy with the work we have produced and is ready to show it to the world.
Tell us a random fact about you in a short sentence - keep it clean ;)
Before joining Orange & Gray I was a classically trained chef and have also studied hypnosis and psychotherapy.
If you could travel anywhere in the world for free, where would you go?
India
AntonWeb Designer
Describe your role with Orange & Gray in 25 words or less
I am responsible for creating the look and feel of the websites that we build.
What do you love most about working with clients?
Understanding the personality of the individual brand and their people and translating it into a unique web user experience.
What has been your favourite moment so far working in the O&G team?
I really enjoy how everyone takes ownership of their roles thus creating a well-oiled machine.
Tell us a random fact about you in a short sentence - keep it clean ;)
I played Ice Hockey for South Africa ;)
If you could travel anywhere in the world for free, where would you go?
Maldives. Cliche but hey, it's for free!
BilCopywriter
Describe your role with Orange & Gray in 25 words or less
I provide content with an American style and the unique point of view from different regions of the U.S. to improve local SEO.
What do you love most about working with clients?
Because I have struggled with hearing issues, my passion is not only focused on the client, but also communicating hope to the people they serve.
What has been your favourite moment so far working in the O&G team?
O&G's team approach, which combines the unique talents of each individual to create top-level service to our clients, is our most impressive feature.
Tell us a random fact about you in a short sentence - keep it clean ;)
Away from my keyboard, my wife and I spend our time delivering food and basic household supplies to the less fortunate.
If you could travel anywhere in the world for free, where would you go?
Back to my family roots in England and the Scottish Highlands.
ClaireBrand Manager
Describe your role with Orange & Gray in 25 words or less
Ensuring that Orange & Gray is presented as an industry-leading brand, creating resources and experiences that make becoming an Inner Circle member something to aspire to.
What do you love most about working with clients?
I don't work directly with clients, but I do love seeing the wider team bring ideas and campaigns to life and how it helps them.
What has been your favourite moment so far working in the O&G team?
Being part of such a great team with a family feel to it really has been refreshing and it feels like a privelege to work alongside such great people.
Tell us a random fact about you in a short sentence - keep it clean ;)
I've been singing on stage since I was 6 and my mum is an opera singer
If you could travel anywhere in the world for free, where would you go?
I'd love to visit Singapore and Japan
ClintCopywriter
Describe your role with Orange & Gray in 25 words or less
I create engaging copy designed specifically with the client's needs at the forefront.
What do you love most about working with clients?
I like the challenge of trying to improve the awareness and overall sales of their businesses.
What has been your favourite moment so far working in the O&G team?
Receiving my first assignment and getting to show my new co-workers that I'm capable and proud to be working alongside them.
Tell us a random fact about you in a short sentence - keep it clean ;)
I used to be a golf professional.
If you could travel anywhere in the world for free, where would you go?
Bora Bora, it looks beautiful and it's fun to say.
Clive MargettsCEO
Describe your role with Orange & Gray in 25 words or less
I see it as a team builder and facilitator. Making sure the right people occupy the right roles.
What do you love most about working with clients?
I don't too often, but when I do it's the people interaction. Getting to know our clients' interests, approach to business, motivations and dreams.
What has been your favourite moment so far working in the O&G team?
It may sound a bit twee, but I'm so proud of what we have achieved in building such a talented team and by their resulting impact in an industry that needs a service like ours.
Tell us a random fact about you in a short sentence - keep it clean ;)
I love classic cars and plan to travel widely in years to come in an old Classic Campervan!
If you could travel anywhere in the world for free, where would you go?
The Amazon Rainforest
Daniel WatersChief Technical Officer
Describe your role with Orange & Gray in 25 words or less
I take charge of the technical team and make sure that all of our technical systems run smoothly. If it's tech, I've got it.
What do you love most about working with clients?
I love interacting with people who are all in the same boat but all face different challenges but most of all I love it when something I do makes them happier or their life easier.
What has been your favourite moment so far working in the O&G team?
There is no favourite moment as such as it is all one favourite moment being able to work with a wonderful team of talented and varied individuals. Apart from driving amazing results for clients, getting to face challenges and build solutions with this growing team is reason alone to wake up each morning.
Tell us a random fact about you in a short sentence - keep it clean ;)
I started my first business when I was 12 years old.
If you could travel anywhere in the world for free, where would you go?
This is so hard but I think Thailand or South Korea or China - basically East Asia for amazing food and diverse culture.
DonnaSEO Expert
Describe your role with Orange & Gray in 25 words or less
It is my responsibility to optimise websites so they rank well on Google search pages and are recognised as trust worthy and reliable websites.
What do you love most about working with clients?
I love working with clients because of how much I've learned from them and what they do, and being part of making their business grow.
What has been your favourite moment so far working in the O&G team?
Other than winning my "most improved" award in 2020, my favourite moments of working with this amazing team is when we meet up in person for a weekend packed full of laughs and great memories.
Tell us a random fact about you in a short sentence - keep it clean ;)
I'm a crazy dog lady. I have 4 rescue dogs and couldn't imagine what life would be like without a furry friend.
If you could travel anywhere in the world for free, where would you go?
The Maldives - the fresh food, drink, beaches and sunsets looks like paradise. What's not to love?
EmmaTechnical Account Manager
Describe your role with Orange & Gray in 25 words or less
I am a Technical Account Manager, working on everything from new websites to creating forms and landing pages
What do you love most about working with clients?
I like making a connection with our clients, listening to their ideas and feedback, and using this to make sure they are really happy with what we are working on for them, whether that be a new website build, a new webpage, creating online forms, or any other technical job.
What has been your favourite moment so far working in the O&G team?
There have been lots of wonderful moments so far. Highlights definitely include winning Best Newcomer in March 2020 and Star of The Year in December 2020. I love my job and the O&G team, I am really lucky to be a part of it. Another highlight for me is each time a new client's website goes live. It is really rewarding to see the web build process through from start to finish and then to look after the sites and work closely with the clients thereafter.
Tell us a random fact about you in a short sentence - keep it clean ;)
I used to teach Forensic Science and Psychology.
If you could travel anywhere in the world for free, where would you go?
The Maldives or Iceland depending on if I was in the mood for sun or snow.
JenniferCampaign and Project Manager
Describe your role with Orange & Gray in 25 words or less
Campaign and Project Manager. I manage monthly marketing campaigns for Inner Circle clients.
What do you love most about working with clients?
The variety of different people I get to speak to on a daily basis.
What has been your favourite moment so far working in the O&G team?
More than just one moment - but watching the Hear for the Holidays winners videos.
Tell us a random fact about you in a short sentence - keep it clean ;)
I have skydived from 10,000 feet.
If you could travel anywhere in the world for free, where would you go?
Australia
JodieGraphic Designer
Describe your role with Orange & Gray in 25 words or less
I design logos, printed materials, online social assets and websites adding consistency across everything as well as ensuring the graphic design looks professional and engaging.
What do you love most about working with clients?
I love helping to bring the clients' visions to life and exceeding their expectations.
What has been your favourite moment so far working in the O&G team?
I have really enjoyed seeing how O&G have grown over the time I have worked with them and the difference they have made to businesses
Tell us a random fact about you in a short sentence - keep it clean ;)
I'm a bit clumsy, I even managed to break my wrist snowboarding on the first run 5 minutes into my holiday... Surely a record!
If you could travel anywhere in the world for free, where would you go?
I would love to go back to Hawaii and see all the Islands!
KathrynWriter
Describe your role with Orange & Gray in 25 words or less
Editing, proofreading & copywriting, with a special eye for ensuring anything is not too UK-ish!
What do you love most about working with clients?
Witnessing the life-changing results their services provide.
What has been your favourite moment so far working in the O&G team?
It's hard to say. Everyone is so lovely and a joy to work with. So much so that "work" doesn't feel like work but something special to be a part of.
Tell us a random fact about you in a short sentence - keep it clean ;)
If you love cats and hot chocolate, then we'll be friends for life!
If you could travel anywhere in the world for free, where would you go?
On an Alaskan cruise
KerrinContent Executive
Describe your role with Orange & Gray in 25 words or less
I keep the client's content consumable. Using insights, ideas, and strategies to keep their socials, newsletters and blogs fresh, flavourful, and flowing.
What do you love most about working with clients?
Using their unique stories, experiences and insights to shape and create engaging and targeted content.
What has been your favourite moment so far working in the O&G team?
Seeing the team go from strength to strength as we develop and grow alongside our clients.
Tell us a random fact about you in a short sentence - keep it clean ;)
I'm a half & half South African-Brit who speaks Norwegian, because hvorfor ikke?
If you could travel anywhere in the world for free, where would you go?
I'd love to visit the Serengeti in Tanzania
LaurenCopywriter
Describe your role with Orange & Gray in 25 words or less
I write engaging blog posts that are full of clients' unique personalities.
What do you love most about working with clients?
I love the opportunity to learn more about their field and opinions as physicians.
What has been your favourite moment so far working in the O&G team?
I've loved getting the opportunity to write for so many interesting clients.
Tell us a random fact about you in a short sentence - keep it clean ;)
I'm also a graphic designer and love creating digital art.
If you could travel anywhere in the world for free, where would you go?
I would love to visit Korea!
LucyCopywriter
Describe your role with Orange & Gray in 25 words or less
Marketing Strategist - Conjurer of Content!
What do you love most about working with clients?
There's always a fun and effective way to get our client's message across, and rest assured the Conjurer of Creative Content will surely find and implement it :D
What has been your favourite moment so far working in the O&G team?
Seeing how the team truly support each other.
Tell us a random fact about you in a short sentence - keep it clean ;)
I studied English Literature at Georgia State Uni in Atlanta... #isntitironic
If you could travel anywhere in the world for free, where would you go?
Norway
ManpreetWebsite Developer
Describe your role with Orange & Gray in 25 words or less
I am a Web developer, making sure that client websites function correctly and reliably.
What do you love most about working with clients?
I love using my creativity to build and style their websites.
What has been your favourite moment so far working in the O&G team?
All moments are my favourite. I am enjoying every moment with O&G but I want to share one moment that, during the COVID-19 when Clive Margetts ( The Boss ) organized a meeting with all team members and gave us motivation to fight with that along with work assurance.
Tell us a random fact about you in a short sentence - keep it clean ;)
I believe in humanity first, country second and religion at last.
If you could travel anywhere in the world for free, where would you go?
I want to go Paris once in my life.
MeganCopywriter and Marketing Assistant
Describe your role with Orange & Gray in 25 words or less
My role involves driving the monthly newsletters and writing engaging copy for our clients - ensuring my words are both sensitive and impactful.
What do you love most about working with clients?
Building up a relationship with the clients and getting to know the personalities behind them is my favourite part as it allows me to create something unique that we're both proud of.
What has been your favourite moment so far working in the O&G team?
It's really fantastic to see the whole team working together on the 2021 Planning Meeting call. It shows how much collective ideas and team work can make a difference.
Tell us a random fact about you in a short sentence - keep it clean ;)
No one in my family knows how to pronounce my last name - we all say it differently!
If you could travel anywhere in the world for free, where would you go?
India - the country fascinates me and it's one place that's always been on my bucket list.
MikeMarketing Executive
Describe your role with Orange & Gray in 25 words or less
Marketing, Design and Content Creation
What do you love most about working with clients?
Bringing their ideas to life.
What has been your favourite moment so far working in the O&G team?
Creating stunning content and seeing results
Tell us a random fact about you in a short sentence - keep it clean ;)
I play 4 musical instruments!
If you could travel anywhere in the world for free, where would you go?
Rent a camper and drive across the US :)
NathanTechnical Advisor
Describe your role with Orange & Gray in 25 words or less
Helping with all things technical, including creating the Inner Circle members area
What do you love most about working with clients?
Seeing the results they're getting from our marketing campaigns!
What has been your favourite moment so far working in the O&G team?
After much hard work and a huge team effort, the launch of the Inner Circle members area was hugely rewarding.
Tell us a random fact about you in a short sentence - keep it clean ;)
My eyes changed colour from brown to green in my teens
If you could travel anywhere in the world for free, where would you go?
The Amazon, but maybe in some kind of pod, protected from anything too bitey.
Oli LukeCo-Founder
Describe your role with Orange & Gray in 25 words or less
I drive the marketing strategy on behalf of 'Inner Circle' members and develop cutting-edge campaigns that see them lead the industry
What do you love most about working with clients?
Helping them to understand what modern marketing really is, and helping them to dispel the "silver bullet" myths
What has been your favourite moment so far working in the O&G team?
It's spending time with members, although the challenges of the pandemic have restricted travel, my fondest memories are being in clients' offices, understanding the inner workings of their businesses, and bringing new ideas
Tell us a random fact about you in a short sentence - keep it clean ;)
I fractured my skull when I was 14 trying to impress some girls at school. It didn't work, and resulted in two months in hospital. Not my proudest moment.
If you could travel anywhere in the world for free, where would you go?
I really fancy Rio de Janeiro
PaulWebsite Developer
Describe your role with Orange & Gray in 25 words or less
I am a Web Developer, helping to build, debug and fix websites
What do you love most about working with clients?
I know it's a bit of a cliche to say it's because every one is different, but that's really what it is. Dealing with different people who all bring different approaches keeps everything fresh and exciting
What has been your favourite moment so far working in the O&G team?
Receiving my first task as part of the team. It was exciting and terrifying in equal measure!
Tell us a random fact about you in a short sentence - keep it clean ;)
I have appeared on backing vocals for folk legend Pete Seeger
If you could travel anywhere in the world for free, where would you go?
The Maldives
Phil M JonesCo-Founder
Describe your role with Orange & Gray in 25 words or less
Building a vision for the industry, the amazing people we partner with and the entire O&G team that creates sustainable and profitable growth.
What do you love most about working with clients?
I love that these are real people, with amazing stories and skills and together we can create 2+2 =5
What has been your favourite moment so far working in the O&G team?
The pride of helping many who we partner with THRIVE through the challenges of 2020
Tell us a random fact about you in a short sentence - keep it clean ;)
One day I will find the time to learn to play a musical instrument
If you could travel anywhere in the world for free, where would you go?
Still looking to find a paid gig in Antarctica!!
SamairaContent Manager
Describe your role with Orange & Gray in 25 words or less
I manage the process involved in ensuring the monthly content is delivered each month including newsletters, blogs and social media.
What do you love most about working with clients?
Their knowledge and expertise in their area. Also, I like hearing about how their lifestyles differ from ours in the UK.
What has been your favourite moment so far working in the O&G team?
I really enjoyed our team trip to Orlando to attend a talk by Phil and meet some of our potential future clients. It gave insight into the current status of the hearing industry and what we at Orange & Gray can do to help support and grow our clients' businesses.
Tell us a random fact about you in a short sentence - keep it clean ;)
I have a huge documentation of my dreams which I analyse in my spare time.
If you could travel anywhere in the world for free, where would you go?
Japan - I would love to see Mount Fuji and experience the real life Mario Kart in Tokyo!
ScottTechnical Support Officer
Describe your role with Orange & Gray in 25 words or less
Servers, websites, security. If it's written in code and it stops working, that's where you'll find me with tools in hand.
What do you love most about working with clients?
Helping! There's nothing better than seeing a client moving onward and upward. If I can make that transition smoother for the client, then I can leave my desk happy.
What has been your favourite moment so far working in the O&G team?
Working with incredible people is always a bonus! However, getting my hands dirty poking the websites and servers, suggesting improvements is always fun.
Tell us a random fact about you in a short sentence - keep it clean ;)
I had lived in 4 different countries by the age of 16.
If you could travel anywhere in the world for free, where would you go?
Hobbiton Village - New Zealand
SophieSocial Media Executive
Describe your role with Orange & Gray in 25 words or less
I'm a Social Media Executive, creating content that puts clients in front of existing and prospective clients on a regular basis
What do you love most about working with clients?
I love getting to know interesting things about the people we provide content for day in and day out.
What has been your favourite moment so far working in the O&G team?
It's great when we can all get together! It's not happened much due to the current circumstances but it's good fun when we do!
Tell us a random fact about you in a short sentence - keep it clean ;)
I lived in Australia for a year when I was 18.
If you could travel anywhere in the world for free, where would you go?
![How to Stay Focused and Avoid Distractions [My Personal Productivity Process]](https://633390.smushcdn.com/933332/wp-content/uploads/2020/05/5-Ways-to-Redistribute-Content-1080x675.png?lossy=1&strip=1&webp=1)
