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How Online Traffic in the Hearing Care Industry Has Drastically Changed in 2020

How Online Traffic in the Hearing Care Industry Has Drastically Changed in 2020

by Oli Luke | Dec 11, 2020 | Industry Changes, Knowledge Center

As of writing this article on December 10th 2020, our members’ websites have had a total of over 529,000 visits this year. Each of our members runs a private practice of multiple sizes, spread throughout the US. Based on having access to this data, we see trends that...
How to Successfully Launch “New Technology” Without Making the Widget The “Star of the Show”

How to Successfully Launch “New Technology” Without Making the Widget The “Star of the Show”

by Oli Luke | Oct 13, 2020 | Industry Changes

When we heard that a major manufacturer was launching new technology in early September, we went to the drawing board to plan a sophisticated and methodical campaign that was aimed at maximizing every possible opportunity. We wanted to ensure that “no stone was left...
How to Successfully Launch “New Technology” Without Making the Widget The “Star of the Show”

The Three Things That Every Hearing Care Website Will Need in 2021

by Oli Luke | Oct 5, 2020 | Industry Changes

Somehow, it’s now October. Which means that before we know it, repeats of Home Alone will be on the TV and we’ll be making plans for a new year. With 2021 on the horizon, it’s set to be a pivotal year for the world of hearing care with new patient expectations, the...
The Monumental Swing of No Return and How COVID-19 Has Impacted The Hearing Care Industry’s Website Traffic and Data [The Stats]

The Monumental Swing of No Return and How COVID-19 Has Impacted The Hearing Care Industry’s Website Traffic and Data [The Stats]

by Oli Luke | Sep 22, 2020 | Industry Changes

All data in this article is based on over 40 hearing care websites of multiple sized clinics across the US, based on over 275,000 sessions by 254,000 visitors. By sharing the key stats across our members’ websites, it gives us solid and trustworthy data to be able to...
The Three Missing Ingredients from Most “New Technology” Campaigns

The Three Missing Ingredients from Most “New Technology” Campaigns

by Oli Luke | Aug 26, 2020 | Marketing Campaigns

This may be the shortest article that I’ve ever written. Yet, if acted upon, it should deliver the largest amount of revenue to you. That’s because, new technology is on the horizon, and as many of us prepare to run an upgrade campaign to share this announcement with...
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