by Oli Luke | Oct 13, 2020 | Industry Changes
When we heard that a major manufacturer was launching new technology in early September, we went to the drawing board to plan a sophisticated and methodical campaign that was aimed at maximizing every possible opportunity. We wanted to ensure that “no stone was left...
by Oli Luke | Oct 5, 2020 | Industry Changes
Somehow, it’s now October. Which means that before we know it, repeats of Home Alone will be on the TV and we’ll be making plans for a new year. With 2021 on the horizon, it’s set to be a pivotal year for the world of hearing care with new patient expectations, the...
![The Monumental Swing of No Return and How COVID-19 Has Impacted The Hearing Care Industry’s Website Traffic and Data [The Stats]](https://orange-gray.com/wp-content/uploads/2020/07/Melanie-Deziel-Hearing-Care-Industry.jpg)
by Oli Luke | Sep 22, 2020 | Industry Changes
All data in this article is based on over 40 hearing care websites of multiple sized clinics across the US, based on over 275,000 sessions by 254,000 visitors. By sharing the key stats across our members’ websites, it gives us solid and trustworthy data to be able to...
by Oli Luke | Aug 26, 2020 | Marketing Campaigns
This may be the shortest article that I’ve ever written. Yet, if acted upon, it should deliver the largest amount of revenue to you. That’s because, new technology is on the horizon, and as many of us prepare to run an upgrade campaign to share this announcement with...
by Oli Luke | Aug 13, 2020 | Industry Changes
What do you believe is the biggest risk to this industry? Is it OTC? Is it the online channels like Lively? Is it Costco? A second wave of COVID? Well, the biggest risk is a patient believing that hearing AIDS are the solution to their hearing challenge. As soon as a...
