The Best of The Inner Circle Expert Interviews

2020 may seem like a lifetime ago now, but we can look back upon a challenging year as one where we all grew. One thing that the year brought us was 6 incredible experts sharing their insights with Inner Circle members to help them not just survive, but thrive in difficult times. With more to come in 2021, here are the highlights from the interviews so far.

Alan Stein, Jr, gave us advice on how to improve performance, lead effectively and collaborate across our teams.

As a successful business owner and veteran basketball performance coach, Alan Stein Jr spent 15 years working with the highest-performing athletes on the planet including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant.

With clients including American Express, Pepsi, Starbucks, and Sabra, he now shares how companies can utilize the same approaches that elite athletes use to perform at a world-class level, delivering practical lessons that can be instantaneously put into practice.

In this ‘Expert Interview’ – Alan shared how practice owners and their staff can raise their game, improve performance and create effective leadership and teamwork.

You can also read the full written highlights here.

 

Melanie Deziel shared insight into how
you can create powerful content for your hearing care practice.

As one of the finest minds in content creation, Melanie Deziel knows the power of effective storytelling.

With a couple of journalism degrees in her back pocket, she founded the Huffington Post’s Partner Studio, before heading up the New York Times’ branded content strategy.

Later, as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures, she assisted companies like Viacom, Turner, Discovery Communications, and the Oprah Winfrey Network.

The secret to this success? The ability to tell persuasive, human narratives – combining precise facts with a clear message.

In this ‘Expert Interview’ – Melanie talked to Phil about how hearing practitioners can identify unique angles and content ideas for their clients.

You can read the full written highlights here.

Codi Shewan taught us how creating legacy in your business (and life) can improve patient experience.

Codi’s career began in Canada in the death care sector, with him having spent 20 years as a funeral director and embalmer. He worked his way up in corporate funeral service, serving 25,000 families every year.

Having been surrounded by death on a daily basis, Codi learned a lot about life and legacy and is now a speaker, consultant and author sharing the lessons he learned in that career.

His work now helps us to understand and redesign what legacy means and how we can benefit from its principles, which are taught in his book, released in February of 2020 – Everyday Legacy: Lessons for Living with Purpose, Right Now.

In this ‘Expert Interview’ – Codi shared with Phil and the Inner Circle members how to create legacy and how these tactics can be applied to improving patient experience.

You can read the full written highlights here.

Scott McKain inspired us to create meaningful customer experiences and strive to become “Iconic”.

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace.

His recent book, “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018.

In this ‘Expert Interview’ – Scott shared with Phil and Inner Circle members how hearing care clinics can create distinction, become Iconic and create experiences that are truly meaningful to customers.

You can read the full written highlights here.

 

 

Stephen Shapiro helped us to see how we could innovate more and be at the cutting edge of the industry.

Stephen M. Shapiro started his innovation journey when he founded and led a 20,000 person process and innovation practice during his 15 year tenure at Accenture.

Since leaving the consulting firm, he has authored six books on innovation, including Best Practices are Stupid. He also developed Personality Poker®, a powerful card game that helps create high-performing teams. He is a regular columnist for Inc.com.

He has presented to audiences in 50 countries and in 2015, he was inducted into the Speaker Hall of Fame. In his spare time, he geeks out on magic.

In this ‘Expert Interview’ – Stephen shared with Phil and Inner Circle members how to innovate and find ways to be at the cutting edge of the hearing care industry by applying different lenses to the problems and opportunities we face.

You can read the full written highlights here.

 

Joey Coleman provided insight into how we can encourage customer loyalty and never lose a patient again.

Joey Coleman helps companies keep their customers. An award-winning speaker, he works with organizations around the world ranging from small start-ups to major brands such as Deloitte, Hyatt Hotels, Zappos, and Whirlpool.

His First 100 Days® methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits. His Wall Street Journal #2 best-selling book, Never Lose a Customer Again, offers strategies and tactics for turning one-time purchasers into lifelong customers.

In this ‘Expert Interview’ – Joey shared with Phil and Inner Circle members how following his 8 steps for creating remarkable experiences helps you to never lose a patient again.

You can read the full written highlights here.

 

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The variety! There are always new and interesting projects and angles to work on.

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I use to live in Switzerland!

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I make sure that the websites are up to date, functioning well and looking good.

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I am responsible for creating the look and feel of the websites that we build.

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Understanding the personality of the individual brand and their people and translating it into a unique web user experience.

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BilCopywriter

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I provide content with an American style and the unique point of view from different regions of the U.S. to improve local SEO.

What do you love most about working with clients?

Because I have struggled with hearing issues, my passion is not only focused on the client, but also communicating hope to the people they serve.

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O&G's team approach, which combines the unique talents of each individual to create top-level service to our clients, is our most impressive feature.

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Back to my family roots in England and the Scottish Highlands.

BonnieExecutive Administrator

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I create agendas and take minutes for the monthly meetings of the Leadership and Operational Teams

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Learning something different from each and every one of them!

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Seeing all of their faces on our calls.

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I recently have a newfound appreciation for riding on the back of a motorcycle (with a very safe driver/boyfriend) - was always terrified of them!

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ClaireBrand Manager

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Ensuring that Orange & Gray is presented as an industry-leading brand, creating resources and experiences that make becoming an Inner Circle member something to aspire to.

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I don't work directly with clients, but I do love seeing the wider team bring ideas and campaigns to life and how it helps them.

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Being part of such a great team with a family feel to it really has been refreshing and it feels like a privelege to work alongside such great people.

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I've been singing on stage since I was 6 and my mum is an opera singer

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I'd love to visit Singapore and Japan

ClintCopywriter

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I create engaging copy designed specifically with the client's needs at the forefront.

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I like the challenge of trying to improve the awareness and overall sales of their businesses.

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Receiving my first assignment and getting to show my new co-workers that I'm capable and proud to be working alongside them.

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I used to be a golf professional.

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Bora Bora, it looks beautiful and it's fun to say.

Clive MargettsCEO

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What has been your favourite moment so far working in the O&G team?

It may sound a bit twee, but I'm so proud of what we have achieved in building such a talented team and by their resulting impact in an industry that needs a service like ours.

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I love classic cars and plan to travel widely in years to come in an old Classic Campervan!

If you could travel anywhere in the world for free, where would you go?

The Amazon Rainforest

Daniel WatersChief Technical Officer

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I take charge of the technical team and make sure that all of our technical systems run smoothly. If it's tech, I've got it.

What do you love most about working with clients?

I love interacting with people who are all in the same boat but all face different challenges but most of all I love it when something I do makes them happier or their life easier.

What has been your favourite moment so far working in the O&G team?

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I started my first business when I was 12 years old.

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This is so hard but I think Thailand or South Korea or China - basically East Asia for amazing food and diverse culture.

DonnaSEO Expert

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It is my responsibility to optimise websites so they rank well on Google search pages and are recognised as trust worthy and reliable websites.

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I love working with clients because of how much I've learned from them and what they do, and being part of making their business grow.

What has been your favourite moment so far working in the O&G team?

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I'm a crazy dog lady. I have 4 rescue dogs and couldn't imagine what life would be like without a furry friend.

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EmmaTechnical Account Manager

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I am a Technical Account Manager, working on everything from new websites to creating forms and landing pages

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Campaign and Project Manager. I manage monthly marketing campaigns for Inner Circle clients.

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I have skydived from 10,000 feet.

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I have really enjoyed seeing how O&G have grown over the time I have worked with them and the difference they have made to businesses

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I would love to go back to Hawaii and see all the Islands!

KathrynWriter

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Editing, proofreading & copywriting, with a special eye for ensuring anything is not too UK-ish!

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Witnessing the life-changing results their services provide.

What has been your favourite moment so far working in the O&G team?

It's hard to say. Everyone is so lovely and a joy to work with. So much so that "work" doesn't feel like work but something special to be a part of.

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If you love cats and hot chocolate, then we'll be friends for life!

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On an Alaskan cruise

KerrinContent Executive

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I keep the client's content consumable. Using insights, ideas, and strategies to keep their socials, newsletters and blogs fresh, flavourful, and flowing.

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Using their unique stories, experiences and insights to shape and create engaging and targeted content.

What has been your favourite moment so far working in the O&G team?

Seeing the team go from strength to strength as we develop and grow alongside our clients.

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I'm a half & half South African-Brit who speaks Norwegian, because hvorfor ikke?

If you could travel anywhere in the world for free, where would you go?

I'd love to visit the Serengeti in Tanzania

LaurenCopywriter

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I write engaging blog posts that are full of clients' unique personalities.

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I love the opportunity to learn more about their field and opinions as physicians.

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I've loved getting the opportunity to write for so many interesting clients.

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I would love to visit Korea!

LucyCopywriter

Describe your role with Orange & Gray in 25 words or less

Marketing Strategist - Conjurer of Content!

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There's always a fun and effective way to get our client's message across, and rest assured the Conjurer of Creative Content will surely find and implement it :D

What has been your favourite moment so far working in the O&G team?

Seeing how the team truly support each other.

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I studied English Literature at Georgia State Uni in Atlanta... #isntitironic

If you could travel anywhere in the world for free, where would you go?

Norway

ManpreetWebsite Developer

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I am a Web developer, making sure that client websites function correctly and reliably.

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I love using my creativity to build and style their websites.

What has been your favourite moment so far working in the O&G team?

All moments are my favourite. I am enjoying every moment with O&G but I want to share one moment that, during the COVID-19 when Clive Margetts ( The Boss ) organized a meeting with all team members and gave us motivation to fight with that along with work assurance.

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I believe in humanity first, country second and religion at last.

If you could travel anywhere in the world for free, where would you go?

I want to go Paris once in my life.

MeganCopywriter and Marketing Assistant

Describe your role with Orange & Gray in 25 words or less

My role involves driving the monthly newsletters and writing engaging copy for our clients - ensuring my words are both sensitive and impactful.

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Building up a relationship with the clients and getting to know the personalities behind them is my favourite part as it allows me to create something unique that we're both proud of.

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It's really fantastic to see the whole team working together on the 2021 Planning Meeting call. It shows how much collective ideas and team work can make a difference.

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No one in my family knows how to pronounce my last name - we all say it differently!

If you could travel anywhere in the world for free, where would you go?

India - the country fascinates me and it's one place that's always been on my bucket list.

MikeMarketing Executive

Describe your role with Orange & Gray in 25 words or less

Marketing, Design and Content Creation

What do you love most about working with clients?

Bringing their ideas to life.

What has been your favourite moment so far working in the O&G team?

Creating stunning content and seeing results

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I play 4 musical instruments!

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Rent a camper and drive across the US :)

NathanTechnical Advisor

Describe your role with Orange & Gray in 25 words or less

Helping with all things technical, including creating the Inner Circle members area

What do you love most about working with clients?

Seeing the results they're getting from our marketing campaigns!

What has been your favourite moment so far working in the O&G team?

After much hard work and a huge team effort, the launch of the Inner Circle members area was hugely rewarding.

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My eyes changed colour from brown to green in my teens

If you could travel anywhere in the world for free, where would you go?

The Amazon, but maybe in some kind of pod, protected from anything too bitey.

Oli LukeCo-Founder

Describe your role with Orange & Gray in 25 words or less

I drive the marketing strategy on behalf of 'Inner Circle' members and develop cutting-edge campaigns that see them lead the industry

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Helping them to understand what modern marketing really is, and helping them to dispel the "silver bullet" myths

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It's spending time with members, although the challenges of the pandemic have restricted travel, my fondest memories are being in clients' offices, understanding the inner workings of their businesses, and bringing new ideas

Tell us a random fact about you in a short sentence - keep it clean ;)

I fractured my skull when I was 14 trying to impress some girls at school. It didn't work, and resulted in two months in hospital. Not my proudest moment.

If you could travel anywhere in the world for free, where would you go?

I really fancy Rio de Janeiro

PaulWebsite Developer

Describe your role with Orange & Gray in 25 words or less

I am a Web Developer, helping to build, debug and fix websites

What do you love most about working with clients?

I know it's a bit of a cliche to say it's because every one is different, but that's really what it is. Dealing with different people who all bring different approaches keeps everything fresh and exciting

What has been your favourite moment so far working in the O&G team?

Receiving my first task as part of the team. It was exciting and terrifying in equal measure!

Tell us a random fact about you in a short sentence - keep it clean ;)

I have appeared on backing vocals for folk legend Pete Seeger

If you could travel anywhere in the world for free, where would you go?

The Maldives

Phil M JonesCo-Founder

Describe your role with Orange & Gray in 25 words or less

Building a vision for the industry, the amazing people we partner with and the entire O&G team that creates sustainable and profitable growth.

What do you love most about working with clients?

I love that these are real people, with amazing stories and skills and together we can create 2+2 =5

What has been your favourite moment so far working in the O&G team?

The pride of helping many who we partner with THRIVE through the challenges of 2020

Tell us a random fact about you in a short sentence - keep it clean ;)

One day I will find the time to learn to play a musical instrument

If you could travel anywhere in the world for free, where would you go?

Still looking to find a paid gig in Antarctica!!

SallyCopywriter

Describe your role with Orange & Gray in 25 words or less

I write articles and newsletters for our clients.

What do you love most about working with clients?

I like seeing how much they care about helping their patients.

What has been your favourite moment so far working in the O&G team?

The warm welcome.

Tell us a random fact about you in a short sentence - keep it clean ;)

We won the lottery visa and emigrated from Ireland to Texas in the '90s.

If you could travel anywhere in the world for free, where would you go?

New Zealand

SamairaContent Manager

Describe your role with Orange & Gray in 25 words or less

I manage the process involved in ensuring the monthly content is delivered each month including newsletters, blogs and social media.

What do you love most about working with clients?

Their knowledge and expertise in their area. Also, I like hearing about how their lifestyles differ from ours in the UK.

What has been your favourite moment so far working in the O&G team?

I really enjoyed our team trip to Orlando to attend a talk by Phil and meet some of our potential future clients. It gave insight into the current status of the hearing industry and what we at Orange & Gray can do to help support and grow our clients' businesses.

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I have a huge documentation of my dreams which I analyse in my spare time.

If you could travel anywhere in the world for free, where would you go?

Japan - I would love to see Mount Fuji and experience the real life Mario Kart in Tokyo!

ScottTechnical Support Officer

Describe your role with Orange & Gray in 25 words or less

Servers, websites, security. If it's written in code and it stops working, that's where you'll find me with tools in hand.

What do you love most about working with clients?

Helping! There's nothing better than seeing a client moving onward and upward. If I can make that transition smoother for the client, then I can leave my desk happy.

What has been your favourite moment so far working in the O&G team?

Working with incredible people is always a bonus! However, getting my hands dirty poking the websites and servers, suggesting improvements is always fun.

Tell us a random fact about you in a short sentence - keep it clean ;)

I had lived in 4 different countries by the age of 16.

If you could travel anywhere in the world for free, where would you go?

Hobbiton Village - New Zealand

SophieSocial Media Executive

Describe your role with Orange & Gray in 25 words or less

I'm a Social Media Executive, creating content that puts clients in front of existing and prospective clients on a regular basis

What do you love most about working with clients?

I love getting to know interesting things about the people we provide content for day in and day out.

What has been your favourite moment so far working in the O&G team?

It's great when we can all get together! It's not happened much due to the current circumstances but it's good fun when we do!

Tell us a random fact about you in a short sentence - keep it clean ;)

I lived in Australia for a year when I was 18.

If you could travel anywhere in the world for free, where would you go?

New York or Las Vegas!