Knowledge Center

Here at Orange & Gray you will find all the useful information you need in one place, we have created an area for you to sit back relax and read through all the important goings on within the industry.

Phil M Jones’s Advice on Exactly Where To Start in 2021

Phil M Jones’s Advice on Exactly Where To Start in 2021

Claire Dowdall
On January 14th, our ‘Inner Circle’ members were joined by our very own Phil M Jones as the first ‘Expert Guest’ of 2021 to discuss how we can drive referrals, drive change and kick off the year in style.
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The Best of The Inner Circle Expert Interviews

The Best of The Inner Circle Expert Interviews

Claire Dowdall
2020 may seem like a lifetime ago now, but we can look back upon a challenging year as one where we all grew. One thing that the year brought us was 6 incredible experts sharing their insights with Inner Circle members to help them not just,
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How Online Traffic in the Hearing Care Industry Has Drastically Changed in 2020

How Online Traffic in the Hearing Care Industry Has Drastically Changed in 2020

Oli Luke,
As of writing this article on December 10th 2020, our members’ websites have had a total of over 529,000 visits this year. Each of our members runs a private practice of multiple sizes, spread throughout the US. Based on having access to this
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Joey Coleman’s Advice on How to Never Lose a Patient Again

Joey Coleman’s Advice on How to Never Lose a Patient Again

Claire Dowdall
On November 12th, our ‘Inner Circle’ members were joined by Joey Coleman as November’s ‘Expert Guest’ to discuss how to never lose a patient again. Joey Coleman helps companies keep their customers. An award-winning speaker, he works with
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How to Successfully Launch “New Technology” Without Making the Widget The “Star of the Show”

How to Successfully Launch “New Technology” Without Making the Widget The “Star of the Show”

Oli Luke
When we heard that a major manufacturer was launching new technology in early September, we went to the drawing board to plan a sophisticated and methodical campaign that was aimed at maximizing every possible opportunity. We wanted to ensure
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Stephen Shapiro’s Advice on How to Innovate & Be at the Cutting Edge of the Hearing Care Industry

Stephen Shapiro’s Advice on How to Innovate & Be at the Cutting Edge of the Hearing Care Industry

Claire Dowdall,
On October 8th, our ‘Inner Circle’ members were joined by Stephen Shapiro as October’s ‘Expert Guest’ to discuss how to innovate in the hearing care industry. Stephen M. Shapiro started his innovation journey when he founded and led a 20,000
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The Three Things That Every Hearing Care Website Will Need in 2021

The Three Things That Every Hearing Care Website Will Need in 2021

Oli Luke
Somehow, it’s now October. Which means that before we know it, repeats of Home Alone will be on the TV and we’ll be making plans for a new year. With 2021 on the horizon, it’s set to be a pivotal year for the world of hearing care with new
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A New Definition of Long-Term Patient Care  

A New Definition of Long-Term Patient Care  

Phil M Jones
One big lesson that 2020 has taught us is that there’s a new definition to long-term patient care. It’s no longer about offering clean & checks for several years, but it’s now about proving your commitment to being there to support patients no
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The Monumental Swing of No Return and How COVID-19 Has Impacted The Hearing Care Industry’s Website Traffic and Data [The Stats]

The Monumental Swing of No Return and How COVID-19 Has Impacted The Hearing Care Industry’s Website Traffic and Data [The Stats]

Oli Luke
This article is an important one. That’s because we’re in the privileged position where we get to see industry data faster than most and are able to see the online data that is across multiple clinics throughout the US, meaning that our data gives
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Lasting around 90 minutes, these calls allow you and Phil to openly discuss your business, your challenges, and your ambitions.

He’ll ask the key questions to understand your model, your pricing and what you do now, and prod to discover where the biggest opportunities are within your business and within your location.

He’ll then make suggestions for where your key focuses should be in order to drive forward, with a step-by-step breakdown of key actions. 

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AbdulSEO Specialist

Describe your role with Orange & Gray in 25 words or less

I do what it takes to connect searchers with our websites on Google seamlessly.

What do you love most about working with clients?

I don't. I mean I don't work with clients directly - haha. But the team does and they do an amazing job of getting the message delivered.

What has been your favorite moment so far working in the O&G team?

The way teammates are always ready to help.

Tell us a random fact about you in a short sentence - keep it clean

I wanted to become an aeronautical engineer

If you could travel anywhere in the world for free, where would you go?

Swiss Alps

AlexCopywriter

Describe your role with Orange & Gray in 25 words or less

Helping write, plan and publish content.

What do you love most about working with clients?

The variety! There are always new and interesting projects and angles to work on.

What has been your favourite moment so far working in the O&G team?

The support from the amazing team!

Tell us a random fact about you in a short sentence - keep it clean ;)

I use to live in Switzerland!

If you could travel anywhere in the world for free, where would you go?

The Maldives

AlexandraTechnical Account Manager

Describe your role with Orange & Gray in 25 words or less

I make sure that the websites are up to date, functioning well and looking good.

What do you love most about working with clients?

I love being a part of a team that helps our clients to further help more people with hearing loss, tinnitus etc live rich, fulfilling lives. 

What has been your favourite moment so far working in the O&G team?

There is always a huge sense of achievement whenever we put a site live - we know at that point that the client is happy with the work we have produced and is ready to show it to the world.

Tell us a random fact about you in a short sentence - keep it clean ;)

Before joining Orange & Gray I was a classically trained chef and have also studied hypnosis and psychotherapy.

If you could travel anywhere in the world for free, where would you go?

India

BilCopywriter

Describe your role with Orange & Gray in 25 words or less

I provide content with an American style and the unique point of view from different regions of the U.S. to improve local SEO.

What do you love most about working with clients?

Because I have struggled with hearing issues, my passion is not only focused on the client, but also communicating hope to the people they serve.

What has been your favourite moment so far working in the O&G team?

O&G's team approach, which combines the unique talents of each individual to create top-level service to our clients, is our most impressive feature.

Tell us a random fact about you in a short sentence - keep it clean ;)

Away from my keyboard, my wife and I spend our time delivering food and basic household supplies to the less fortunate.

If you could travel anywhere in the world for free, where would you go?

Back to my family roots in England and the Scottish Highlands.

BonnieExecutive Administrator

Describe your role with Orange & Gray in 25 words or less

I create agendas and take minutes for the monthly meetings of the Leadership and Operational Teams

What do you love most about working with clients?

Learning something different from each and every one of them!

What has been your favourite moment so far working in the O&G team?

Seeing all of their faces on our calls.

Tell us a random fact about you in a short sentence - keep it clean ;)

I recently have a newfound appreciation for riding on the back of a motorcycle (with a very safe driver/boyfriend) - was always terrified of them!

If you could travel anywhere in the world for free, where would you go?

Anywhere right here in the US - there are so many awesome places to go!

ClintCopywriter

Describe your role with Orange & Gray in 25 words or less

I create engaging copy designed specifically with the client's needs at the forefront.

What do you love most about working with clients?

I like the challenge of trying to improve the awareness and overall sales of their businesses.

What has been your favourite moment so far working in the O&G team?

Receiving my first assignment and getting to show my new co-workers that I'm capable and proud to be working alongside them.

Tell us a random fact about you in a short sentence - keep it clean ;)

I used to be a golf professional.

If you could travel anywhere in the world for free, where would you go?

Bora Bora, it looks beautiful and it's fun to say.

Clive MargettsCEO

Describe your role with Orange & Gray in 25 words or less

I see it as a team builder and facilitator. Making sure the right people occupy the right roles.

What do you love most about working with clients?

I don't too often, but when I do it's the people interaction. Getting to know our clients' interests, approach to business, motivations and dreams.

What has been your favourite moment so far working in the O&G team?

It may sound a bit twee, but I'm so proud of what we have achieved in building such a talented team and by their resulting impact in an industry that needs a service like ours.

Tell us a random fact about you in a short sentence - keep it clean ;)

I love classic cars and plan to travel widely in years to come in an old Classic Campervan!

If you could travel anywhere in the world for free, where would you go?

The Amazon Rainforest

Daniel WatersChief Technical Officer

Describe your role with Orange & Gray in 25 words or less

I take charge of the technical team and make sure that all of our technical systems run smoothly. If it's tech, I've got it.

What do you love most about working with clients?

I love interacting with people who are all in the same boat but all face different challenges but most of all I love it when something I do makes them happier or their life easier.

What has been your favourite moment so far working in the O&G team?

There is no favourite moment as such as it is all one favourite moment being able to work with a wonderful team of talented and varied individuals. Apart from driving amazing results for clients, getting to face challenges and build solutions with this growing team is reason alone to wake up each morning.

Tell us a random fact about you in a short sentence - keep it clean ;)

I started my first business when I was 12 years old.

If you could travel anywhere in the world for free, where would you go?

This is so hard but I think Thailand or South Korea or China - basically East Asia for amazing food and diverse culture.

DonnaSEO Expert

Describe your role with Orange & Gray in 25 words or less

It is my responsibility to optimise websites so they rank well on Google search pages and are recognised as trust worthy and reliable websites.

What do you love most about working with clients?

I love working with clients because of how much I've learned from them and what they do, and being part of making their business grow.

What has been your favourite moment so far working in the O&G team?

Other than winning my "most improved" award in 2020, my favourite moments of working with this amazing team is when we meet up in person for a weekend packed full of laughs and great memories.

Tell us a random fact about you in a short sentence - keep it clean ;)

I'm a crazy dog lady. I have 4 rescue dogs and couldn't imagine what life would be like without a furry friend.

If you could travel anywhere in the world for free, where would you go?

The Maldives - the fresh food, drink, beaches and sunsets looks like paradise. What's not to love?

EmmaSenior Member Concierge

Describe your role with Orange & Gray in 25 words or less

My role involves managing marketing campaigns, requests and projects for our Inner Circle members.

What do you love most about working with clients?

I like making a connection with our clients, listening to their ideas and feedback, and using this to make sure they are really happy with what we are working on for them, whether that be a new website build, a new webpage, creating online forms, or any other technical job.

What has been your favourite moment so far working in the O&G team?

There have been lots of wonderful moments so far. Highlights definitely include winning Best Newcomer in March 2020 and Star of The Year in December 2020. I love my job and the O&G team, I am really lucky to be a part of it. Another highlight for me is getting to work closely with our Inner Circle members. I really enjoy managing the campaigns and being the point of contact between our members and the O&G team.

Tell us a random fact about you in a short sentence - keep it clean ;)

I used to teach Forensic Science and Psychology.

If you could travel anywhere in the world for free, where would you go?

The Maldives or Iceland depending on if I was in the mood for sun or snow.

GerriebeeDigital Assistant

Describe your role with Orange & Gray in 25 words or less

I do administrative and technical tasks.

What do you love most about working with clients?

Helping them achieve their business goals. I love the fact that I am a part of their success even in a small way.

What has been your favourite moment so far working in the O&G team?

The work culture is superb! First time meeting the team, everyone is so friendly even The Boss gave me a warm welcome. I know right there and then I am going to love collaborating with them.

Tell us a random fact about you in a short sentence

I love travelling.

If you could travel anywhere in the world for free, where would you go?

Anywhere where I can see the northern lights.

JodieGraphic Designer

Describe your role with Orange & Gray in 25 words or less

I design logos, printed materials, online social assets and websites adding consistency across everything as well as ensuring the graphic design looks professional and engaging.

What do you love most about working with clients?

I love helping to bring the clients' visions to life and exceeding their expectations.

What has been your favourite moment so far working in the O&G team?

I have really enjoyed seeing how O&G have grown over the time I have worked with them and the difference they have made to businesses

Tell us a random fact about you in a short sentence - keep it clean ;)

I'm a bit clumsy, I even managed to break my wrist snowboarding on the first run 5 minutes into my holiday... Surely a record!

If you could travel anywhere in the world for free, where would you go?

I would love to go back to Hawaii and see all the Islands!

JonnyWebsite Developer

Describe your role with Orange & Gray in 25 words or less

I am working as Web developer.

What do you love most about working with clients?

Building attractive websites for clients as according to requirements.

What has been your favorite moment so far working in the O&G team?I

It was a great experience talking with Scott. He is very nice and very supportive.

Tell us a random fact about you in a short sentence

I am little bit frugal

If you could travel anywhere in the world for free, where would you go?

I would like to go Maldives once.

KathrynWriter

Describe your role with Orange & Gray in 25 words or less

Editing, proofreading & copywriting, with a special eye for ensuring anything is not too UK-ish!

What do you love most about working with clients?

Witnessing the life-changing results their services provide.

What has been your favourite moment so far working in the O&G team?

It's hard to say. Everyone is so lovely and a joy to work with. So much so that "work" doesn't feel like work but something special to be a part of.

Tell us a random fact about you in a short sentence - keep it clean ;)

If you love cats and hot chocolate, then we'll be friends for life!

If you could travel anywhere in the world for free, where would you go?

On an Alaskan cruise

KerrinContent Executive

Describe your role with Orange & Gray in 25 words or less

I keep the client's content consumable. Using insights, ideas, and strategies to keep their socials, newsletters and blogs fresh, flavourful, and flowing.

What do you love most about working with clients?

Using their unique stories, experiences and insights to shape and create engaging and targeted content.

What has been your favourite moment so far working in the O&G team?

Seeing the team go from strength to strength as we develop and grow alongside our clients.

Tell us a random fact about you in a short sentence - keep it clean ;)

I'm a half & half South African-Brit who speaks Norwegian, because hvorfor ikke?

If you could travel anywhere in the world for free, where would you go?

I'd love to visit the Serengeti in Tanzania

LaurenCopywriter

Describe your role with Orange & Gray in 25 words or less

I write engaging blog posts that are full of clients' unique personalities.

What do you love most about working with clients?

I love the opportunity to learn more about their field and opinions as physicians.

What has been your favourite moment so far working in the O&G team?

I've loved getting the opportunity to write for so many interesting clients.

Tell us a random fact about you in a short sentence - keep it clean ;)

I'm also a graphic designer and love creating digital art.

If you could travel anywhere in the world for free, where would you go?

I would love to visit Korea!

LucyCopywriter

Describe your role with Orange & Gray in 25 words or less

Marketing Strategist - Conjurer of Content!

What do you love most about working with clients?

There's always a fun and effective way to get our client's message across, and rest assured the Conjurer of Creative Content will surely find and implement it :D

What has been your favourite moment so far working in the O&G team?

Seeing how the team truly support each other.

Tell us a random fact about you in a short sentence - keep it clean ;)

I studied English Literature at Georgia State Uni in Atlanta... #isntitironic

If you could travel anywhere in the world for free, where would you go?

Norway

ManpreetWebsite Developer

Describe your role with Orange & Gray in 25 words or less

I am a Web developer, making sure that client websites function correctly and reliably.

What do you love most about working with clients?

I love using my creativity to build and style their websites.

What has been your favourite moment so far working in the O&G team?

All moments are my favourite. I am enjoying every moment with O&G but I want to share one moment that, during the COVID-19 when Clive Margetts ( The Boss ) organized a meeting with all team members and gave us motivation to fight with that along with work assurance.

Tell us a random fact about you in a short sentence - keep it clean ;)

I believe in humanity first, country second and religion at last.

If you could travel anywhere in the world for free, where would you go?

I want to go Paris once in my life.

MeganCopywriter and Marketing Assistant

Describe your role with Orange & Gray in 25 words or less

My role involves driving the monthly newsletters and writing engaging copy for our clients - ensuring my words are both sensitive and impactful.

What do you love most about working with clients?

Building up a relationship with the clients and getting to know the personalities behind them is my favourite part as it allows me to create something unique that we're both proud of.

What has been your favourite moment so far working in the O&G team?

It's really fantastic to see the whole team working together on the 2021 Planning Meeting call. It shows how much collective ideas and team work can make a difference.

Tell us a random fact about you in a short sentence - keep it clean ;)

No one in my family knows how to pronounce my last name - we all say it differently!

If you could travel anywhere in the world for free, where would you go?

India - the country fascinates me and it's one place that's always been on my bucket list.

MikeMarketing Executive

Describe your role with Orange & Gray in 25 words or less

Marketing, Design and Content Creation

What do you love most about working with clients?

Bringing their ideas to life.

What has been your favourite moment so far working in the O&G team?

Creating stunning content and seeing results

Tell us a random fact about you in a short sentence - keep it clean ;)

I play 4 musical instruments!

If you could travel anywhere in the world for free, where would you go?

Rent a camper and drive across the US :)

NathanTechnical Advisor

Describe your role with Orange & Gray in 25 words or less

Helping with all things technical, including creating the Inner Circle members area

What do you love most about working with clients?

Seeing the results they're getting from our marketing campaigns!

What has been your favourite moment so far working in the O&G team?

After much hard work and a huge team effort, the launch of the Inner Circle members area was hugely rewarding.

Tell us a random fact about you in a short sentence - keep it clean ;)

My eyes changed colour from brown to green in my teens

If you could travel anywhere in the world for free, where would you go?

The Amazon, but maybe in some kind of pod, protected from anything too bitey.

Oli LukeCo-Founder

Describe your role with Orange & Gray in 25 words or less

I drive the marketing strategy on behalf of 'Inner Circle' members and develop cutting-edge campaigns that see them lead the industry

What do you love most about working with clients?

Helping them to understand what modern marketing really is, and helping them to dispel the "silver bullet" myths

What has been your favourite moment so far working in the O&G team?

It's spending time with members, although the challenges of the pandemic have restricted travel, my fondest memories are being in clients' offices, understanding the inner workings of their businesses, and bringing new ideas

Tell us a random fact about you in a short sentence - keep it clean ;)

I fractured my skull when I was 14 trying to impress some girls at school. It didn't work, and resulted in two months in hospital. Not my proudest moment.

If you could travel anywhere in the world for free, where would you go?

I really fancy Rio de Janeiro

PaulWebsite Developer

Describe your role with Orange & Gray in 25 words or less

I am a Web Developer, helping to build, debug and fix websites

What do you love most about working with clients?

I know it's a bit of a cliche to say it's because every one is different, but that's really what it is. Dealing with different people who all bring different approaches keeps everything fresh and exciting

What has been your favourite moment so far working in the O&G team?

Receiving my first task as part of the team. It was exciting and terrifying in equal measure!

Tell us a random fact about you in a short sentence - keep it clean ;)

I have appeared on backing vocals for folk legend Pete Seeger

If you could travel anywhere in the world for free, where would you go?

The Maldives

Phil M JonesCo-Founder

Describe your role with Orange & Gray in 25 words or less

Building a vision for the industry, the amazing people we partner with and the entire O&G team that creates sustainable and profitable growth.

What do you love most about working with clients?

I love that these are real people, with amazing stories and skills and together we can create 2+2 =5

What has been your favourite moment so far working in the O&G team?

The pride of helping many who we partner with THRIVE through the challenges of 2020

Tell us a random fact about you in a short sentence - keep it clean ;)

One day I will find the time to learn to play a musical instrument

If you could travel anywhere in the world for free, where would you go?

Still looking to find a paid gig in Antarctica!!

SallyCopywriter

Describe your role with Orange & Gray in 25 words or less

I write articles and newsletters for our clients.

What do you love most about working with clients?

I like seeing how much they care about helping their patients.

What has been your favourite moment so far working in the O&G team?

The warm welcome.

Tell us a random fact about you in a short sentence - keep it clean ;)

We won the lottery visa and emigrated from Ireland to Texas in the '90s.

If you could travel anywhere in the world for free, where would you go?

New Zealand

SamairaContent Manager

Describe your role with Orange & Gray in 25 words or less

I manage the process involved in ensuring the monthly content is delivered each month including newsletters, blogs and social media.

What do you love most about working with clients?

Their knowledge and expertise in their area. Also, I like hearing about how their lifestyles differ from ours in the UK.

What has been your favourite moment so far working in the O&G team?

I really enjoyed our team trip to Orlando to attend a talk by Phil and meet some of our potential future clients. It gave insight into the current status of the hearing industry and what we at Orange & Gray can do to help support and grow our clients' businesses.

Tell us a random fact about you in a short sentence - keep it clean ;)

I have a huge documentation of my dreams which I analyse in my spare time.

If you could travel anywhere in the world for free, where would you go?

Japan - I would love to see Mount Fuji and experience the real life Mario Kart in Tokyo!

ScottTechnical Support Officer

Describe your role with Orange & Gray in 25 words or less

Servers, websites, security. If it's written in code and it stops working, that's where you'll find me with tools in hand.

What do you love most about working with clients?

Helping! There's nothing better than seeing a client moving onward and upward. If I can make that transition smoother for the client, then I can leave my desk happy.

What has been your favourite moment so far working in the O&G team?

Working with incredible people is always a bonus! However, getting my hands dirty poking the websites and servers, suggesting improvements is always fun.

Tell us a random fact about you in a short sentence - keep it clean ;)

I had lived in 4 different countries by the age of 16.

If you could travel anywhere in the world for free, where would you go?

Hobbiton Village - New Zealand

SophieSocial Media Executive

Describe your role with Orange & Gray in 25 words or less

I'm a Social Media Executive, creating content that puts clients in front of existing and prospective clients on a regular basis

What do you love most about working with clients?

I love getting to know interesting things about the people we provide content for day in and day out.

What has been your favourite moment so far working in the O&G team?

It's great when we can all get together! It's not happened much due to the current circumstances but it's good fun when we do!

Tell us a random fact about you in a short sentence - keep it clean ;)

I lived in Australia for a year when I was 18.

If you could travel anywhere in the world for free, where would you go?

New York or Las Vegas!