‘Inner Circle’ Member Stories
Stories, Screenshots and Testimonials from ‘Inner Circle’ members
Why a Heavily-Respected San Antonio Clinic Says that The ‘Inner Circle’ “Changed Their Business” and Their Advice to You
How a Virginia Mobile Hearing Care Company Broke All Sales Records, Established Strong Brand Presence and Stopped Having to ‘Sell’
How This Unique Mobile Service Broke All Sales Records, Became Known Locally for Their Community Focus, and Developed a Patient-Focussed Pricing Model
Julie Shares Her 3 Favorite Things About Being Part of the ‘Inner Circle’ and Why She Now Feels Like She’s “About to Take Off!”
Cornerstone Audiology was one the first ‘Inner Circle’ members and Dr. Julie Hubik shares what she loves most about being on the inside track
Why Nancy Feels Excited Again and Has Rediscovered Her ‘Entrepreneur Bug’ After 16 Years
Why Duncan Hearing Healthcare is going from Strength to Strength through Intelligent Pricing Packages, Regular ‘Inner Circle’ Calls and Being Ahead of the Curve
“Before working with Orange & Gray, our website would maybe get one or two inquiries per month, but now we’re pulling patients through online sources consistently and predictably, which is translating into revenue.
During the 12 months that we’ve worked with you, our revenue has grown by 60%.”
Dr. Scott Marquardt
Clarity Hearing, TX
“Orange & Gray has helped take our business from great to fantastic! Their fresh ideas on marketing methods keep the patients flowing into our office. I used to get a lot of ideas thrown at me but Orange & Gray gives me ideas and methodical ways of implementing them.
I would describe Orange & Gray as a secret weapon. The combination of coaching and marketing has elevated my business to new heights.”
Dr. Sally Miranda
All About Hearing, TX
“I know that most audiologists are in the position that we were in, are tired of people doing the same thing. Orange & Gray’s ‘Inner Circle’ bring brand new ideas, things we would never come up with and push us out of our comfort zone to figure out what we are capable of achieving.
We’ve been at this a long time, and the ‘Inner Circle’ have changed the game for us, they have changed our business!”
Dr. Tracy Board
Audicles Hearing Services, TX
“We have only been working with Orange & Grey for about 6 months, but it has been a crazy 6 months. They have helped through the shutdown, something no one has any experience with, and have been nothing short of amazing! From helping us communicate and find innovative and safe ways to care for our patients, to finding unique ways to provide our valuable services and maintain income, they have been a true partner. And as we move into a more normal environment, their ideas and respect for our profession has reinvigorated my excitement not only for our clinic, but audiology as a whole. I am really patting myself on the back for deciding to work with this group of professionals!!
Lori Losey Lovato
Sound Audiology, WA
Berkeley Hearing, CA
“I began working with Orange & Gray in November 2019. I initially thought I just wanted a “PRN Consulting” relationship. I had a great relationship with a local marketing agency and wasn’t looking to change.
A few months into it, I soon realized I couldn’t NOT go all in with Orange & Gray. Their level of insight regarding this industry is something you’re not going to find anywhere else.
Before starting with them, my marketing plans consisted of the same thing over and over: direct-mail pieces, commercials, upgrade letters, physician visits and luncheons. I was going through the motions but I wasn’t seeing the response I wanted with any of it.
Then COVID-19 happened, which just so happened to be shortly after I fully committed to O&G. This “COVID Quarter” could have been my worst quarter yet. What actually happened was a 30% increase in overall revenue when compared to Q1. That doesn’t happen in a pandemic. For the last 4 months we have consistently increased our revenue by ~10% each month. This would not have happened had O&G not given me direction in where to focus my efforts and formulate a well thought out course of action.
Consistent, personal, and methodical, these are three words I would use in describing Orange & Gray. Their ideas and insight have resulted in clear, measurable success for us. I couldn’t be more happy or proud to have them on my team.”
Dr. Kelsi Mangrem
Holland Hearing, TX
Erika Shares Her Experience of Being Part of the ‘Inner Circle’
For years I have spent next to nothing on marketing and advertising. I have a clinic in a small rural community that still uses a paper phone book. 90% of my business came from existing patient referrals, repeat business and physician referrals. I didn’t think I needed marketing. My schedule was full, I was making decent money and my patients liked me…I think they liked me. I didn’t know because I had never asked them.
I had been listening to Phil talk at several Resound events over the last few years. I even read a book or two that he wrote, I definitely listened to the CD set recorded at one of the events during my commute several times before I got a new car that didn’t have a CD player.
Phil’s approach spoke to me over the years because it wasn’t really some cheesy cookbook method for advancing your sales; you had to actually do the work and be your authentic self.
I appreciated his approach, but I didn’t think I needed to add to my plate. I am a great audiologist, I am patient and family centered, I practice and preach shared decision making and goal setting as part of the rehabilitative plan, I don’t focus on the technology over the service, I care about what I do and I am insanely passionate.
You know what I sucked at and what I didn’t do? I didn’t share my story and I didn’t ask what my patients thought of what they were getting from me. I didn’t tell my community or patients or really anyone about who I am and what my business is about.
I was the best kept secret in my community. My practice had been here since the early 1980’s, I had been with the practice since 2006. When I purchased the practice in 2016, I realized no one really knew I was here. There were people in my community that had absolutely no idea that there was somewhere local to go to have their needs met with their hearing healthcare. I was completely failing the community that I claimed to love.
Orange & Gray changed that for me. Oli and his team listened to my goals for my business and pushed me to actually tell my story to define who we want our patients to be and what it means to actually represent our brand. They understood that while I didn’t want to have a specific call to action, I did want to make sure that people in my community that needed me knew how to find me. More importantly they helped me ask patients what they thought about our services and care.
This forced me to reflect on how I could be better and also made me realize how much people were frustrated that they did not know I existed, the thousands of dollars they had wasted on hearing aids when what they needed was hearing healthcare and I had been here all along, but they didn’t know. Orange & Gray has helped me and continues to help me to tell my story, to get feedback from my patients and referral sources on how I can make our services better, how we can be better every day at what we do.
The team at Orange & Gray have become one of my most valued partners.
Phil has this story about what it means to fly first class, the exclusivity of it, the comfort, the privilege…Being a part of the Inner Circle of Orange & Gray gives me that same sense. I feel like I am part of an exclusive club of practice owners that get it, that are all committed to being the best practice in our respective communities, we learn from each other and feel supported by each other. We have this amazing marketing team that has transcended beyond what I thought a marketing firm did for an organization.
This is probably the most gushing review I have ever written, in fact I don’t think that any of my students ever received a letter of recommendation that was more glowing. I believe in Orange & Gray. I believe in what they do and the methods they use. I am grateful that I made the decision a while back to actually have a real marketing budget and to spend it with Orange & Gray.
Thank you for the opportunity to share what an amazing team you have and how grateful I am am to have you all as a part of mine.
Would You Like to Schedule a Private Consultation with Phil?
He’ll ask the key questions to understand your model, your pricing and what you do now, and prod to discover where the biggest opportunities are within your business and within your location.
He’ll then make suggestions for where your key focuses should be in order to drive forward, with a step-by-step breakdown of key actions.