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In the mean time, you may find these articles useful.
Three Real Marketing Campaigns That You Can Run Without Selling Your Soul, Making Stupid Offers, or Using Gimmicks
Look at this picture. Do you know what that is? It’s a silver bullet. It’s what the majority of people in this industry are looking for. That one secret, that one strategy, that one direct mail piece … that one piece of marketing that is going to drive all the...
How to Build Trust, Likability and Credibility Through Nurturing to Build Yourself a Consistent Stream of Patients
Insidesales.com recently published a study that showed that 50% of all sales happen after the 5th follow-up with a customer. This statistic offers one of the biggest opportunities to dramatically increase your sales - but before I share the two things that you should...
How to Use a “Trojan Horse” Marketing Campaign to Drive Referrals from Physicians Without Making Awkward Cold Calls, Bribing them with Gifts, or Making Unannounced Visits
Last week, I was on a call with one of our clients as we planned their big marketing objectives for 2020. With a goal of making 2020 their biggest year, I was looking for the smallest dials that we could turn to make the biggest difference to their revenue. And we...