Helping the US’ Best Hearing Care Clinics to Attract More Ideal Patients, Present Greater Brand Value, and Increase Profitability.
You’re probably expecting some form of a sales pitch on this page.
But that’s not going to happen.
That’s because, the truth is, Orange & Gray is not the right fit for the vast majority of hearing care clinics.
If you believe that you’re a good fit and would like to register your interest in becoming a private client, then there are four things that you first need to understand.
#1 - There is No "Magic Bullet"
Although you’ve been told hundreds of times that you need to run “this campaign” to get more patients, it’s not true.
There is no “Magic Bullet” to having a continuous flow of ideal patients, there is no one campaign, and there is no secret, tool or tactic.
The way to sustainably build a successful hearing care clinic is a long-term process of creating a specific strategy, and then consistently doing the right things.
Sure, these are specific campaigns that will generate a rush of sales. But the real foundations of your marketing, brand, and sales will need building from the ground up.
#2 - Good Things Take Time
Nothing happens overnight. Good things take time.
If you decide to work with Orange Gray and expect to have a positive ROI within the first few months, then you’re likely to be disappointed.
You’re not investing in a one-off campaign where you spend X for Y number of leads – you’re investing in your fundamental long-term marketing being re-developed, which will result in a predictable and consistent lead through organic channels.
#3 - You Trust Us as The Experts
Ever had a patient tell you how you should do things? No – because you’re the expert, and they are the person that needs your help. It’s the same with marketing.
Your input will be needed, your experience will be vital, and your expertise will be critical – but when it comes to the driving of the marketing strategy, you trust us to do what we do, knowing that you’re working with the experts.
#4 - It's a Significant Investment
You know this better than anybody.
Just as big box retailers have made America believe that hearing aids are $1500, the marketing agencies that you may have previously worked with have told you that marketing is several hundred dollars.
But as you know, if a patient wants good service – to be cared for and to experience the best results … then they need to pay for the privilege.
Like anything else, if you want the best, then the investment reflects that.
Still Think You’re a Good Fit?
After reading the above, if you still believe that you’re a good fit, then your next step is to complete a short application form to register your interest.
“I’ve worked with marketing agencies in the past, and they deliver a simple service but it’s never with the strategic expertise that Orange & Gray bring to the table, whether that be helping define the right way to achieve something new or constantly looking for ways to improve things that we’re already doing.
“They’re quick, they help us to plan, and they think big picture. They’re full of ideas, unique ways to do things, and they help us implement to a high standard.
“With Orange & Gray, everything is thought out, well planned, and aimed at driving to a communication. Everything is bespoke and created for us. If there’s an issue or if Orange & Gray decide to make a change, they do it quickly and efficiently.
“Before working with you, our website would maybe get one or two inquiries per month, but now we’re pulling patients through online sources consistently and predictably, which is translating into revenue.
“During the 12 months that we’ve worked with you, our revenue has grown by 60%.”