Independent hearing care practice owners participating at Inner Circle Live
Independent hearing care practice owners participating at Inner Circle Live

For established private practice hearing care clinics

Become the
obvious choice
in your community.

Become the
obvious choice
in your community.

Become the
obvious choice
in your community.

A leading marketing team, a proven growth framework, and the collective intelligence of leading independent clinic owners, working as one.

A leading marketing team, a proven growth framework, and the collective intelligence of leading independent clinic owners, working as one.

A leading marketing team, a proven growth framework, and the collective intelligence of leading independent clinic owners, working as one.

One focus

One focus

Private practice hearing care

100

100

Partner-practice cap

9+ Years

9+ Years

In The Industry

$25m+

$25m+

Growth for clients

A conversation at an Orange & Gray Inner Circle event

Outstanding care can still be invisible from the outside.

Outstanding care can still be invisible from the outside.

Outstanding care can still be invisible from the outside.

Patients cannot choose the best practice if they cannot see why it is the best practice. Clinical quality and market perception are not the same thing. The space between them is where weaker competitors win.

You hired help. So why are you still carrying the marketing?

You hired help. So why are you still carrying the marketing?

You hired help. So why are you still carrying the marketing?

One supplier manages ads. Another touches the website. Someone posts to social. But the ideas, priorities, coordination, and quality control still land with you.

The real problem is not a shortage of tactics. It is the absence of one clear strategy and one accountable team.

Make your practice easier to…

Make your practice easier to…

Make your practice easier to…

01

01

Find

Find

Find

02

02

Understand

Understand

Understand

03

03

Trust

Trust

Trust

04

04

Choose

Choose

Choose

Not a quick spike. A stronger local reputation, better-fit patients, less dependence on any one channel, and more confidence in the plan.

One partnership. Three advantages.

Built to do more than deliver marketing.

Built to do more than deliver marketing.

Built to do more than deliver marketing.

Each part is valuable. The advantage comes from joining them together around your practice.

Each part is valuable. The advantage comes from joining them together around your practice.

01

Elite specialist team

Elite specialist team

Strategy, positioning, search, content, campaigns, paid media, analytics, design, and account leadership, working as one accountable team.

02

Proven growth framework

Proven growth framework

A structured system that identifies what matters next, connects every activity, and keeps the plan moving as the market changes.

03

Collective intelligence

Collective intelligence

A vetted community of ambitious independent practice owners, sharing better questions, useful lessons, and hard-won experience.

Orange & Gray team members collaborating at an Inner Circle session

Why specialist focus matters

Category depth changes the conversation.

Category depth changes the conversation.

Category depth changes the conversation.

We do not spend the first six months learning what an audiologist does. Specialist focus creates sharper questions, more useful pattern recognition, and a better view of what is changing across independent hearing care.

It does not mean every clinic receives the same tactics. It means each plan starts with more relevant intelligence.

Your first 180 days

Momentum, without the mystery.

Momentum, without the mystery.

Momentum, without the mystery.

The sequence is structured. The timing is tailored to your goals, foundations, and market.

The sequence is structured. The timing is tailored to your goals, foundations, and market.

01

Welcome and Discovery

See the whole picture before deciding what matters next.

02

Strategy and Positioning

Clarify the market, message, priorities, and measures.

03

The Relaunch

Turn the strategy into a stronger public presence.

04

Collect Your Extra Money

Find responsible growth opportunities already within reach.

05

Never-Ending Conversations

Build a consistent system for staying relevant and remembered.

06

Become Locally Iconic

Strengthen the reputation that makes your practice the natural choice.

Want all the depth & details?

Want all the depth & details?

Want all the depth & details?

Take a closer look at Orange & Gray. Download our full brochure and explore it in your own time.

Take a closer look at Orange & Gray. Download our full brochure and explore it in your own time.

No opt-in. No email required.

In their words

Real Practices, Real Results

Real Practices, Real Results

Real Practices, Real Results

Real members describe what changed when strategy, execution, and accountability finally worked together.

Real members describe what changed when strategy, execution, and accountability finally worked together.

“

My practice would not be where it is today without Orange & Gray.

My practice would not be where it is today without Orange & Gray.

When I purchased my practice, the marketing was very old school and hadn’t evolved in years. Orange & Gray helped me completely revamp our approach with strategies tailored to my practice and patients, never a cookie-cutter solution. Since working with them, my revenue has increased by 150%.

Dr. Katie Kufeldt

Denton Hearing Health Care

“We now have a solid team and strategy behind us.”

“We now have a solid team and strategy behind us.”

Before Orange & Gray, our marketing was hit and miss. We relied heavily on word of mouth, lacked a clear plan and had seen revenue decline for several years. Orange & Gray introduced a consistent, personalized strategy that reflects our practice. New-patient flow is becoming steadier, our team is more involved and revenue is growing again.

Brenda Tullio, Au.D.

The Ear Clinic

“Better than any marketing company we’ve ever worked with before.”

“Better than any marketing company we’ve ever worked with before.”

Orange & Gray has had a huge impact. I track everything religiously, so I know what our return on investment is, and it’s better than any marketing company we’ve ever worked with before. If it weren’t for Orange & Gray, I think we’d still be back with fewer locations. We probably wouldn’t have the seven locations we have now.

Chris Arnold

Arnold Hearing Centres

“The Inner Circle has changed the game for us.”

“The Inner Circle has changed the game for us.”

Orange & Gray’s Inner Circle brings brand-new ideas, things we would never come up with, and pushes us out of our comfort zone to figure out what we are capable of achieving. We’ve been at this a long time, and the Inner Circle has changed the game for us; they have changed our business!

Dr. Tracy Board

Audicles Hearing Services

“Our revenue grew by 60% in the first 12 months.”

“Our revenue grew by 60% in the first 12 months.”

Before working with Orange & Gray, our website would maybe get one or two inquiries per month, but now we’re pulling patients through online sources consistently and predictably, which is translating into revenue. During the first 12 months that we worked together, our revenue grew by 60%.

Dr. Scott Marquardt

Clarity Hearing

A selective partnership

The right fit matters on both sides.

The right fit matters on both sides.

The right fit matters on both sides.

Strong fit

You have built something good and want the market to see it.

You have built something good and want the market to see it.

→

At least 5 years in business

→

At least $750,000 in annual revenue

→

Typically one to ten locations

→

Strong care and operational foundations

→

Ready for expert challenge and sustained work

Not the right fit

Some needs deserve a different kind of partner.

Some needs deserve a different kind of partner.

→

A start-up still building its foundations

→

A one-off campaign or isolated website build

→

A short-term lead spike with no wider strategy

→

An owner looking to outsource responsibility for the outcome

Front cover of Hello David by Oli Luke

The book behind the idea

How Independent Practices Become the Obvious Choice

Request Your Free Copy of 'Hello David' - The Book Written Based on 9+ Years of Helping Private Practice Outsmart Industry Goliaths

Front cover of Hello David by Oli Luke

The book behind the idea

How Independent Practices Become the Obvious Choice

Request Your Free Copy of 'Hello David' - The Book Written Based on 9+ Years of Helping Private Practice Outsmart Industry Goliaths

Straight answers

Before you apply.

Before you apply.

Before you apply.

Do you work with clinics outside North America?

Our primary focus is established private practice hearing care clinics in North America. The team is based in Manchester, England, with working coverage designed around North American clients.

Who owns our website, accounts, data, and creative?

Is this a lead-generation package?

How involved do I need to be?

Do you do one-off work?

Ready when you are

Ready to close the gap between the care you deliver and the practice people see?

Ready to close the gap between the care you deliver and the practice people see?

Ready to close the gap between the care you deliver and the practice people see?

Apply for a Strategy Session. We will look at the practice, the ambition, and whether the partnership is right for both sides.

Not ready to apply?