Orange & Gray?
Helping independent hearing care clinics across America to get private pay patients through the door with advanced marketing strategies – without relying on referrals, insurance, or physicians.
Three Real Marketing Campaigns That You Can Run Without Selling Your Soul, Making Stupid Offers, or Using Gimmicks
Written by Oli LukeLook at this picture. Do you know what that is? It’s a silver bullet. It’s what the majority of people in this industry are looking for. That one secret, that one strategy, that one direct...
How to Build Trust, Likability and Credibility Through Nurturing to Build Yourself a Consistent Stream of Patients
Written by Oli LukeInsidesales.com recently published a study that showed that 50% of all sales happen after the 5th follow-up with a customer. This statistic offers one of the biggest opportunities to...
How to Use a “Trojan Horse” Marketing Campaign to Drive Referrals from Physicians Without Making Awkward Cold Calls, Bribing them with Gifts, or Making Unannounced Visits
Written by Oli LukeLast week, I was on a call with one of our clients as we planned their big marketing objectives for 2020. With a goal of making 2020 their biggest year, I was looking for the smallest dials...
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