How to Build a Powerful Curbside Offering [Case Study]

How to Build a Powerful Curbside Offering [Case Study]

For many of us, “Curbside” felt like a band-aid way of continuing to offer services to patients during the peak of COVID-19. But what many of our “Inner Circle” members are now seeing is that many patients actually prefer this quick, safe, and
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The Six Important Changes to Make to Your Website to Be Relevant in Today’s ‘New Normal’ World

The Six Important Changes to Make to Your Website to Be Relevant in Today’s ‘New Normal’ World

Things are different. And as many of us come up to take a breath after months of stress, difficult decisions, and tireless working hours to get through the challenges that were presented by COVID-19, we find ourselves in somewhat of a new world.
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Alan Stein, Jr.’s Advice on How The Hearing Care Industry Can Improve Organizational Performance, Create Effective Leadership, and Increase Team Collaboration [Key Notes]

Alan Stein, Jr.’s Advice on How The Hearing Care Industry Can Improve Organizational Performance, Create Effective Leadership, and Increase Team Collaboration [Key Notes]

On June 11, 2020, Orange & Gray’s “Inner Circle” members attended the first “Expert Interview” with world-renowned author, speaker, and performance expert, Alan Stein, Jr As a successful business owner and veteran basketball performance coach,
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How to Capture Powerful Patient Testimonials

How to Capture Powerful Patient Testimonials

When a prospective patient is looking for a partner to work with, there are three things that they’re fundamentally looking for. Somebody that understands their challenges. Somebody that they can trust. Somebody that can prove that they’ve helped
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How to Position Yourself as The Local Hearing Expert Through Content Marketing

How to Position Yourself as The Local Hearing Expert Through Content Marketing

In late 2019, we published a white paper where we collated all web data across our “Inner Circle” members based on 44,710 visitors. The three big take-aways were: 66% of the industry’s traffic is mobile. The best-performing call-to-action is
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10 Crucial Lessons from Orange & Gray’s ‘Inner Circle’ During COVID-19

10 Crucial Lessons from Orange & Gray’s ‘Inner Circle’ During COVID-19

On May 29, 2020, the members of Orange & Gray’s inner circle met to discuss the lessons they’d learned from the COVID-19 pandemic. In a broad-ranging discussion, each participant gave insights into their experiences over the past few months.
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Workshop for Front of Office: How to Navigate Difficult Conversations, Answer The Most Common Questions and Schedule More Patients [Key Notes]

Workshop for Front of Office: How to Navigate Difficult Conversations, Answer The Most Common Questions and Schedule More Patients [Key Notes]

On May 12, 2020 – Phil M Jones presented a special workshop to front office staff and PCCs of “Inner Circle” members. He designed this to help them navigate difficult conversations, answer common questions, and schedule more patients. These are
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Provider Workshop: How to Guide Patient Conversations, Put Value Ahead of Price, and Overcome Objections [Key Notes]

Provider Workshop: How to Guide Patient Conversations, Put Value Ahead of Price, and Overcome Objections [Key Notes]

On May 19, 2020 - Phil M Jones presented a special workshop to the providers of our “Inner Circle” members. Here are the key notes from the 60-minute workshop. A sales conundrum The hearing care industry is fraught with potholes. We’re selling a
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The Three Things That You Should Be Marketing Now

The Three Things That You Should Be Marketing Now

If you’re running adverts, commercials, or even posting on Facebook, then the messaging that you’re using in today’s world needs to be more sensitive than ever before. For example: Whereas inviting patients to “schedule an appointment” would have
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Would You Like to Schedule a Private Consultation with Phil?

Lasting around 90 minutes, these calls allow you and Phil to openly discuss your business, your challenges, and your ambitions.

He’ll ask the key questions to understand your model, your pricing and what you do now, and prod to discover where the biggest opportunities are within your business and within your location.

He’ll then make suggestions for where your key focuses should be in order to drive forward, with a step-by-step breakdown of key actions.