Campaign Strategist - PT

How This Role Fits

You’ll work within the Campaign department, alongside the Campaign Lead who runs the day-to-day operations of the team. Think of it as a partnership: the Campaign Lead manages the people, the workloads, and the output; you provide the strategic direction that shapes what they produce.

You’ll also collaborate with Account Management (who understand what members need and where the opportunities are) and with leadership (who set the wider marketing strategy and business direction). Your campaign ideas need to ladder up to the company’s overall strategy while being grounded in what’s actually achievable with the resources available.

This sits within our broader service delivery function, which operates across three departments: Account Management, Technical Delivery, and Campaign. You’re the strategic layer that sits across Campaign and ensures everything the department produces is purposeful, not just productive.

How We Work

We’re opening a new Orange & Gray HQ and moving to a hybrid model. For a part-time strategic role like this, we’d expect you to be available for key planning sessions, campaign reviews, and alignment meetings at the HQ — but the majority of your 40 hours can be worked flexibly from wherever suits you best.

What matters is the quality of your thinking and the clarity of your direction, not where you happen to be sitting when you do it.

What You’ll Do

Ideate Campaigns That Drive Results

• Develop campaign concepts and strategies for the full member portfolio — campaigns that are designed to generate appointments, build reputation, and strengthen each member’s position in their local market

• Build out campaign briefs that give the execution team everything they need: the objective, the audience, the message, the format, and the success criteria

• Ensure campaigns are varied, fresh, and strategically sound — not the same plays recycled quarter after quarter

• Draw on what’s working across the membership network and turn member-level insights into scalable campaign ideas Stay current with marketing trends, healthcare marketing shifts, and what’s working in local market advertising

Provide Clear Creative Direction

• Give the Campaign team clear, actionable direction for every campaign — no ambiguity about what needs to be produced or why

• Set the strategic tone for content, messaging, and positioning across campaigns so the output is cohesive and on-strategy

• Review campaign output at a strategic level — is this campaign saying the right thing to the right audience in the right way?

• Work with the Campaign Lead to ensure strategic direction translates into practical execution without losing the intent

Understand Resource Capacity

• Plan campaigns with a realistic understanding of what the team can deliver — ambition without awareness is a recipe for missed deadlines and burnout

• Work with the Campaign Lead to understand team bandwidth and shape campaign plans that are achievable within current capacity

• Prioritise and sequence campaigns so the most impactful work gets done first and nothing critical gets crowded out

• Flag when a campaign idea requires resources beyond current capacity so leadership can plan accordingly

What We’re Looking For

We need a strategic thinker who can turn business objectives into campaign plans — and who understands the difference between a clever idea and one that actually drives results.

To be considered, you should have:

• Campaign strategy experience — you’ve developed multi-channel campaign strategies that delivered measurable outcomes. You can show a track record of campaigns that worked, not just campaigns that existed

• Briefing and direction skills — you can write a campaign brief that a team can pick up and execute without needing to come back with twenty questions. Clarity is your superpower

• Audience and market understanding — you know how to think about target audiences, local market dynamics, and competitive positioning. You build campaigns from insight, not assumption

• Commercial mindset — every campaign you develop has a clear purpose tied to a business outcome. You don’t create for the sake of creating

• Operational awareness — you understand what it takes to execute a campaign and you plan accordingly. Your ideas are ambitious and achievable Collaborative instincts — you can work with a Campaign Lead, Account Managers, and leadership to shape strategy that everyone can get behind and execute

• Communication skills — you can articulate a campaign idea, defend a strategic choice, and inspire a team to deliver their best work

Nice to have (but not essential):

• Experience in a marketing agency or productised service environment

• Experience developing campaigns for healthcare, audiology, or local service businesses

• Experience working with US-based clients or US local markets

• Experience with email marketing, content marketing, and database-driven campaign strategies

How We’ll Measure Success

You’ll know you’re winning when:

• Campaign concepts are consistently fresh, strategic, and aligned with member objectives

• Campaign briefs are clear enough that the execution team can pick them up and run — minimal back-and-forth

• Campaign performance metrics (open rates, click-through rates, engagement, conversions) are trending upward

• The Campaign Lead and their team feel well-directed, not confused or second-guessing the strategy

• Campaign plans are achievable within team capacity — ambitious without being unrealistic

• Members are seeing the impact of campaigns in their practices — more appointments, stronger reputation, better community positioning

How We Can Work Together

This is a 40 hours per month role (approximately 10 hours per week). We’re open to the right

arrangement:

• Employed (Part-Time) — join the team on a part-time contract with a salary of £12,000– £13,500 per annum (pro-rata based on a £45,000–£50,000 FTE equivalent at 37.5 hours per week), plus pro-rata benefits

• Contractor / Retainer — work with us on a monthly retainer with agreed deliverables, availability, and accountability for strategic output

Regardless of the arrangement, the expectations are identical: clear strategic direction, commercially driven campaign ideas, and genuine accountability for the quality of your thinking.

What’s In It For You (Employed Candidates)

• Hybrid working — key sessions at HQ, flexibility to work the rest from home

• Company pension (pro-rata)

• Private medical insurance

• Private dental insurance

• Life insurance

• Health and wellbeing programme

• Never work your birthday — it’s a small thing, but you’ll always have it off, on us

• All equipment supplied — choose your preference for computer and setup

• A team that genuinely cares about the work and about each other

Requirements

• Campaign strategy experience: 5+ years (required)

• Multi-channel campaign development: 3+ years (required)

• Marketing agency or professional services experience: preferred

• Commitment: 40 hours per month (approximately 10 hours per week)

• Work location: Hybrid (UK-based, available for key HQ sessions)

• Job type: Part-time / Contractor

How to Apply

We don’t just want to see your CV — it only tells us a small part about you. Instead, please use your skills to create an application that stands out.

• It could be a case study of a campaign strategy you’ve developed and what it delivered

• It could be a video walking us through your strategic thinking process

• It could be a sample brief for a campaign you’d run for a local healthcare practice

• Or it could be something else entirely

Prove your skills by creating an application that achieves the brief of standing out, and helping us understand why you’re the right strategic mind for this role.

That’s us. Now over to you.