Performance & Reporting Lead

How This Role Fits

You’ll sit within the Technical Delivery department, reporting to the Technical Delivery Lead.

Technical Delivery is one of three departments in our service delivery function — the other two are Account Management (member relationships, retention, growth, RAGG, quality control) and Campaign (content, campaign delivery, proofreading, newsletters, graphics, video).

You have LMA (Lead, Manage, Accountable) over the technical SEO function — covering both strategy and implementation — and the PPC function. The reports your team produces are the foundation that Account Managers use in quarterly member reviews, so accuracy and timeliness aren’t optional — they’re the entire point.

You’ll also collaborate with the Campaign team on content SEO alignment, ensuring that what’s being written supports organic search objectives, and with Account Managers to make sure reporting is delivered in a way members actually understand and can act on.

The company runs on EOS (Entrepreneurial Operating System), so if you’re familiar with rocks, scorecards, and structured accountability — you’ll feel right at home.

How We Work

We’re opening a new Orange & Gray HQ and moving to a hybrid working model. You’ll be based from the office a couple of days a week, with project work, team sessions, and collaborative days happening in-person. The rest of the time, you have the flexibility to work from home.

For a performance and reporting role, in-person time is where you’ll align with Account Managers on reporting needs, review SEO and PPC output with your team, and coordinate cross-department on what the data is telling us.

What You’ll Do

Lead, Manage, Accountable (LMA)

• Lead the technical SEO and PPC functions within Technical Delivery — you’re accountable for the output, quality, and results of both

• Manage the people responsible for technical SEO strategy, technical SEO implementation, and PPC campaign management

• Conduct regular check-ins and performance reviews with your team Set clear standards for what good SEO and PPC work looks like, and hold your team to them

• Identify skill gaps and development needs across your function and address them proactively Manage Technical SEO

• Oversee technical SEO strategy across the member portfolio: Google Suite management, meta optimisation, and NAP consistency

• Oversee technical SEO implementation: site optimisations, GMB management, local directory management, and NAP accuracy

• Ensure SEO work is driving measurable organic growth — rankings, traffic, and local visibility improvements

• Collaborate with the Campaign team to ensure content is aligned with SEO objectives — the right topics, the right keywords, the right structure

• Stay current with search engine algorithm updates and ensure strategies adapt proactively Manage PPC

• Oversee PPC campaign management: setup, optimisation, budget pacing, and spend efficiency

• Ensure lead quality and conversion performance are tracked and improving across all active campaigns

• Hold the PPC function accountable for clear reporting and actionable insight generation

• Ensure landing page and funnel feedback is provided to developers to improve campaign results

• Monitor budget adherence and flag any issues before they become overspends

Own Reporting

• Own the accuracy and timeliness of all member performance reports produced by the Technical Delivery department

• Ensure every report tells a clear story: what’s working, what’s not, what’s changing, and what to do about it

• Work with Account Managers to understand what members need from reports and ensure the format and content delivers

• Build and maintain reporting templates and frameworks that are consistent, reliable, and easy for non-technical people to understand

• Identify trends and insights across the member portfolio that inform broader strategic decisions

Collaborate Cross-Functionally

• Work closely with Account Management to ensure reporting supports their quarterly reviews and member conversations

• Coordinate with Campaign on content SEO alignment — ensuring what’s being written supports organic objectives

• Feed performance insights into the wider service delivery function to drive continuous improvement

• Track time and tasks accurately in Monday

What We’re Looking For

We need someone who understands SEO, PPC, and analytics well enough to manage the function — and who cares about data accuracy as much as data interpretation.

To be considered, you should have:

• Understanding of technical SEO — you know how Google Suite management, meta optimisation, GMB, NAP, and local SEO work at a practical level. You don’t need to be the deepest specialist, but you need to know good work from bad

• Understanding of PPC — you understand campaign setup, optimisation, budget management, and conversion tracking well enough to oversee the function and hold it accountable

• Strong analytics and reporting skills — you’re comfortable with Google Analytics 4, Google Search Console, and paid media reporting. You can pull data, verify accuracy, and build reports that tell a clear story

• People management ability — you’ve led or managed a small team and can set standards, manage output, and hold people accountable for results

• Attention to detail — data accuracy is non-negotiable. You check the numbers, you question the numbers, and you don’t let wrong numbers reach a member

• Communication skills — you can translate technical performance data into language that Account Managers and members actually understand

• Organisational skills — you’re managing multiple functions (SEO, PPC, reporting) simultaneously and nothing can slip through the cracks

• Accountability — if a report is wrong, an SEO strategy isn’t working, or PPC spend is off-track, it’s your function and you own the fix

Nice to have (but not essential):

• Experience managing SEO and/or PPC in a marketing agency or digital services environment

• Experience with local SEO for service-based businesses

• Experience working with US-based clients or US search markets

• Experience with EOS (Entrepreneurial Operating System)

• Experience in the hearing care or healthcare industryHow We’ll Measure Success

You’ll know you’re winning when:

• Organic traffic and keyword rankings are improving across the member portfolio

• Local pack positions and GMB performance are strong and growing

• PPC campaigns are driving qualified leads with declining cost-per-lead trends

• PPC budget adherence is within 5% of allocation across all campaigns

• Member reports are delivered on time, every time — target: 100%

• Report accuracy is verified and trusted — Account Managers never have to question the numbers

• Your team is performing, developing, and hitting their individual KPIs

• Cross-functional collaboration with Account Management and Campaign is smooth and effective

What’s In It For You

• Hybrid working — a couple of days a week from our new HQ, the rest from home

• Company pension

• Private medical insurance

• Private dental insurance

• Life insurance

• Health and wellbeing programme

• Never work your birthday — it’s a small thing, but you’ll always have it off, on us

• All equipment supplied — choose your preference for computer and setup

• Flexibility — adapt your hours to work around other commitments

• A team that genuinely cares about the work and about each other

Requirements

• SEO and/or PPC experience: 2+ years (required)

• Analytics and reporting experience: 2+ years (required)

• People management or team coordination experience: 1+ year (preferred)

• Work location: Hybrid (UK-based, with regular days from O&G HQ)

• Job type: Full-time

How to Apply

We don’t just want to see your CV — it only tells us a small part about you. Instead, please use your skills to create an application that stands out.

• It could be a video

• It could be a case study of how you’ve improved reporting or performance management in a previous role

• It could be something written explaining how you think about data and accountability

• Or it could be something else entirely

Prove your skills by creating an application that achieves the brief of standing out, and helping us understand why you’re the right fit for the role.

That’s us. Now over to you.